Love the game

  • Do you think your teenager sees betting as a normal part of sport?2

    • Yes
    • No
  • It may surprise you that 75% of kids who watch sport think gambling is a normal part of sport1, but the truth is only 5% of adults actually bet on sport regularly2. What do you think makes gambling seem normal?

  • How many sports betting companies do you think your teenager can name2? If they’re sitting nearby, ask them.

    • 0
    • 1 - 2
    • 3 - 4
    • 5 or more
  • Research shows that 75% of kids aged 8 to 16 can name one or more sports betting companies, and 25% can name four or more!3

  • Does your teenager talk about betting odds while watching or talking about sport?

    • Always
    • Most of the time
    • Occasionally
    • Never
  • Betting companies spent $236 million on advertising in 20154, so it’s hard to avoid. Instead of talking about the odds, encourage them to talk about the love of the game and who is (or isn’t) performing on the field.

  • Do you think your teenager recalls seeing many sports betting brands or advertising whilst at live sporting events?

    • Yes
    • No
  • When kids (8-16 years old) were asked where they remembered seeing sports betting advertising, 75% of kids recalled them at a sporting stadium1. Why do you think they do this?

  • How often would your teenager be exposed to gambling via gaming apps or games?

    • Always
    • Most of the time
    • Occasionally
    • Never
    • I don’t know
  • Research has shown that apps and games are making gambling more accessible, attractive, and socially acceptable to young people. These games promote misleading information about gambling, often paying out at a higher rate than real gambling ever does.6

  • Has your teenager ever tried gambling before?

    • Yes
    • No
  • You might be surprised to know that almost 1 in 5 kids (12-17 years old) had placed a bet on sport at least once during 20115. More than 1 in 4 kids (12-17 years old) had placed a bet on the horses or greyhound races over that same time. With the increase in promotion in recent years you would expect these figures to be higher now.

  • You have successfully completed the quiz.

    It can be quite a surprise for adults as to how much kids notice gambling advertisements.

    Understanding how different it is for them is the first step.

    Let’s start the conversation today to help our kids love the game, not the odds.

Gambling advertising is changing the way we see sport.

The amount of gambling advertising we're being exposed to would make it seem like gambling is now just a normal part of the sport.

By making it seem normal, we don’t consider the risks in the same way we have in the past.

For some, this new environment can leave them vulnerable to experiencing harm from their gambling.

We’re working with sporting clubs, schools, individuals and the community to call out this new normal via our love the game programs where we can talk about the potential risks involved with gambling.

Take the quiz to find out more about the risks.

View our television advertisement

There are a number of myths surrounding gambling. Let’s debunk a few of them.

Myth 1

Sports betting ads don’t encourage kids to want to gamble as they’re not targeted to them.

Research found nearly a quarter of adolescents said they are more likely to gamble on other forms of gambling after seeing sports betting advertisements1

Myth 2

Adults are more exposed to gambling than kids.

Research found that exposure to gambling advertising was higher for 13 to 17 year olds than adults2

Myth 3

Betting on sports isn’t as risky as other forms of gambling because it involves skill.

Knowing a lot about a certain game of sport doesn’t guarantee a win. The best goal scorer doesn’t always kick the most goals, the favourite in a horse race doesn’t always win. It doesn’t matter how much you know, or your perceived “skill” level, because there’s no such thing as a sure bet.

Learn more about why we need to talk to our kids about gambling.

Content Break

How to start the conversation

If you're a parent, bringing up the subject of gambling with your kids can be difficult. Here are some conversation starters that could help.

  • Have you noticed all these betting ads?
  • Does it make it seem harmless or easy to win?
  • Does it make the races or the footy seem more fun?
  • Do you think your friends do risky things like gambling to fit in?
Start the conversation today

Hear from our AFL partners talking about their love of the game, not the odds.

Find out about our community programs

For schoolsFor sporting clubs

Quick Links

Information about the key issues

Information, tools and tips for parents

Get help for yours or someone else's gambling

Tips to stay in control


1 Thomas, S, Bestman, A, Pitt, H, Stoneham, M, and Daube, M, 2016, '"It's just everywhere!" Children and parents discuss the marketing of sports betting in Australia'. Australian New Zealand Journal of Public Health, Epub ahead of print.

2 Hare, S, 2015, Study of Gambling and Health in Victoria: findings from the Victorian prevalence study 2014 Victoria, Australia: Victorian Responsible Gambling Foundation and Victorian Department of Justice and Regulation.

3 Thomas, S, Bestman, A, Pitt, H, Randle, M, Stoneham, M, Daube, M, and Pettigrew, S, 2016, Child and parent recall of sponsorship in Australian sport. Victoria, Australia: Victorian Responsible Gambling Foundation.

4 Hickman, A and Bennett, L, 2016, 'Gambling ads: place your bets', AdNews, 1 July 2016.

5 Purdie, N, Matters, G, Hillman, K, Murphy, M, Ozolins, C, P, Millwood, 2011, Gambling and young people in Australia. Victoria, Australia: Australian Council for Educational Research (ACER).

6 Victorian Responsible Gambling Foundation, What's the big deal? Talking to teens about gambling, 2013.