Do you think your teenager sees betting as a normal part of sport?2
It may surprise you that 75% of kids who watch sport think gambling is a normal part of sport1, but the truth is only 5% of adults actually bet on sport regularly2. What do you think makes gambling seem normal?
How many sports betting companies do you think your teenager can name2? If they’re sitting nearby, ask them.
1 - 2
3 - 4
5 or more
Research shows that 75% of kids aged 8 to 16 can name one or more sports betting companies, and 25% can name four or more!3
Does your teenager talk about betting odds while watching or talking about sport?
Most of the time
Betting companies spent $236 million on advertising in 20154, so it’s hard to avoid. Instead of talking about the odds, encourage them to talk about the love of the game and who is (or isn’t) performing on the field.
Do you think your teenager recalls seeing many sports betting brands or advertising whilst at live sporting events?
When kids (8-16 years old) were asked where they remembered seeing sports betting advertising, 75% of kids recalled them at a sporting stadium1. Why do you think they do this?
How often would your teenager be exposed to gambling via gaming apps or games?
Most of the time
I don’t know
Research has shown that apps and games are making gambling more accessible, attractive, and socially acceptable to young people. These games promote misleading information about gambling, often paying out at a higher rate than real gambling ever does.6
Has your teenager ever tried gambling before?
You might be surprised to know that almost 1 in 5 kids (12-17 years old) had placed a bet on sport at least once during 20115. More than 1 in 4 kids (12-17 years old) had placed a bet on the horses or greyhound races over that same time. With the increase in promotion in recent years you would expect these figures to be higher now.
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It can be quite a surprise for adults as to how much kids notice gambling advertisements.
Understanding how different it is for them is the first step.
Let’s start the conversation today to help our kids love the game, not the odds.
Gambling advertising is changing the way our kids see sport.
The amount of gambling advertising our kids are being exposed to on a daily basis would make it seem like gambling is now just a normal part of sport.
By making it seem normal, we don’t consider the risks in the same way we have in the past. And young people don’t always realise the difference between ads and reality, seeing betting as a quick, easy way to make money.
Gambling is seen as a normal part of sport, but it doesn’t have to be.
There are a number of myths surrounding gambling. Let’s debunk a few of them.
Sports betting ads don’t encourage kids to want to gamble as they’re not targeted to them.
Research found nearly a quarter of adolescents said they are more likely to gamble on other forms of gambling after seeing sports betting advertisements1
Adults are more exposed to gambling than kids.
Research found that exposure to gambling advertising was higher for 13 to 17 year olds than adults2
Betting on sports isn’t as risky as other forms of gambling because it involves skill.
Knowing a lot about a certain game of sport doesn’t guarantee a win. The best goal scorer doesn’t always kick the most goals, the favourite in a horse race doesn’t always win. It doesn’t matter how much you know, or your perceived “skill” level, because there’s no such thing as a sure bet.
1 Thomas, S, Bestman, A, Pitt, H, Stoneham, M, and Daube, M, 2016, '"It's just everywhere!" Children and parents discuss the marketing of sports betting in Australia'. Australian New Zealand Journal of Public Health, Epub ahead of print.